ceeme calculates your AI visibility by having an AI answer 5 realistic customer questions live with real web search, measuring for each question whether you are mentioned, in which position, and whether your website is cited as a source. A score is only worth as much as the method behind it — so we explain it exactly, and why our score is deliberately stricter than the headline number of many other tools.
ceeme measures you on two axes. Your Overall GEO readiness is what you steer: is your site ready to be picked up by AI? It bundles your readability for AI crawlers, your technical health, your structure (schema, agent-readiness) and your freshness into one headline score. The AI visibility below is the outcome: do you actually show up in the AI answers — which also depends on the outside world (competition, who the AI cites, timing).
The two belong together. Readiness opens the door to the fixes: the meter shows what to improve. Do those fixes (or maintenance, fresh content) and your readiness rises — and your visibility follows, with some delay. Readiness leads, visibility follows. The before→after gap of both is your proof: we call that Fixproof.
Important and honest: readiness is not an end point. Without maintenance, or when the AI rules change, it can drop again. That’s why monitoring tracks both axes over time.
ceeme comes up with 5 realistic questions your customers would ask ChatGPT, Gemini or Google AI — without naming your business — and has an AI answer them live with real web search. Per question we look at three things: are you mentioned, in which position, and are you cited as a source with your own website.
Each question is worth up to 20 points. Your position in the answer sets the base; citation — the AI uses your site as a source — is the bonus that makes the difference:
| Position in the AI answer | Without citation | With citation |
|---|---|---|
| 1st mention | 15 | 20 |
| 2nd mention | 13 | 18 |
| 3rd mention | 11 | 16 |
| 4th–5th mention | 9–7 | 14–12 |
| Not mentioned | 0 | — |
Your score is the percentage of attainable points, counted across the questions that could actually be checked live. First everywhere but never cited? Then your maximum is 75/100. Only those who are mentioned AND count as a source can reach 100.
Citation is the core of GEO. If an AI names you but never consults your website, your visibility comes from other people's content — reviews, directories, third-party articles. That can shift tomorrow without you being able to do anything about it. If you're cited, you are the source yourself and you're structurally in the answer.
Alongside the score, two extra rules guard the honesty of the final verdict:
Many AI visibility tools show your presence as the headline number: in how many prompts do you appear? Citations sit next to it as a separate figure. The same business can therefore see "100%" there and 75 at ceeme — that's not a worse measurement, but a stricter one: at ceeme, 100 means you truly win, credentials included. We think that's more honest than a high number with a footnote.
Every report additionally labels each recommendation: ✓ verified in this scan (hard data) or to confirm with a deep scan (assumption). So you always know what's proven and what isn't.
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