You get into AI answers by being crawlable, offering citable content and being mentioned on sources the AI trusts — not through one trick. AI assistants don't cite businesses, they cite sources. For ChatGPT to name you on “who's a good [service] in [city]?”, the AI must be able to find, understand and trust you. That's work in three layers.
Crawlability, clear citable answers, structured data and mentions on authoritative external sources. These are the levers that come back again and again in AI answers.
Buying or forcing a guaranteed spot. AI answers aren't ad space; promising a fixed position is overclaiming. Stuffing keywords without real substance doesn't work either.
Exactly what weight each engine gives each source isn't public and shifts per model and per run. So we measure a representative snapshot and show what we couldn't establish.
AI models pull their answers from the web (directly or via a search layer). Block AI crawlers in robots.txt and you don't exist to them. So first check whether bots like GPTBot, Google-Extended and PerplexityBot are allowed in. Our free AI crawler check shows it in seconds.
This is the heaviest lever and the slowest: AI heavily weighs authoritative external sources that reference you — directories, reviews, trade media, associations. Consistent mentions (same name, address, phone everywhere) strengthen your entity. It's not a button but a build-up.
Before you change anything: are you already mentioned today, and if not, who is? That's exactly what the free ceeme scan does — it checks your visibility on your key questions, shows who you lose to and gives a concrete action list. Also see whether llms.txt really works before investing in micro-optimisations.
Other tools measure. ceeme fixes it too.
Most GEO tools give you a score and recommendations — the execution stays with you. ceeme delivers the ready-made fixes — entity content, AI-citable FAQs, schema and rewritten titles & metas — and can even implement them for you. See how →
Read also: what is GEO? · Does llms.txt really work?