Who usually buys this, and where do they get stuck?
The owner together with a single marketing lead, or an estate agent or installer who wins their own enquiries. What they share is not the sector but the moment: they see a competitor turn up in answers they are absent from, and they do not know why.
| Who | Who decides | What keeps them up at night |
|---|---|---|
| SME or growth company | The owner together with a single marketing lead | What it returns, and whether to do it themselves or hand it over |
| Property, construction and installation | The owner or the agent themselves | Winning trust on an expensive purchase, with a competitor on every corner |
Why does an AI pick one supplier over another?
Four things, and they weigh differently than for a local business. Reviews count for less, standing for more, and whether your site carries the proof behind your claim counts most. An engine choosing between two suppliers picks the one it can establish something about.
| Driver | What ceeme measures underneath | What stays dark without a connection |
|---|---|---|
| Share of voice | your share of the same answers as your competitor | Who you stand against is counted. Tracking a named competitor needs a deeper scan. |
| Source authority | the standing of the sources that name you | Which sources name you and how much they weigh, we see. Writing to them is human work. |
| Channel readiness | whether your profiles are complete and alive | Measuring always works. Putting something on that channel needs a ProOps connector. |
| Conversion readiness | where a visitor drops out before asking anything | Without GA4, GSC or CRM we see whether the path to the action holds up, not whether anyone walked it. |
| Local trust | GBP, reviews and whether your details match everywhere | We read your Google profile. Changing anything in it needs a GBP connection. |
| Proof density | how much proof sits on your own site | Nothing. This counts the proof on your own site, and that is public. |
| Design trust | whether your site earns trust from someone who hesitates | We see what is wrong on your site. Fixing it goes through a CMS connection. |
| Reputation risk | misquotes, sliding reviews and where they come from | Reviews and social are read live. Print and paywalled media are not in there. |
Where does the picture an AI has of my company come from?
For an SME the centre of gravity shifts to places you do not control: trade registers, industry media, comparison guides and company databases. Your own site does count, but mostly as confirmation of something that already sits elsewhere. That is why a rewritten homepage alone is rarely enough.
| Source | Kind |
|---|---|
| public — we read it, you connect nothing | |
| reviews and directories | public — we read it, you connect nothing |
| YouTube | public — we read it, you connect nothing |
| communities | public — we read it, you connect nothing |
| GBP | public — we read it, you connect nothing |
| sector directories | public — we read it, you connect nothing |
| company registers | public — we read it, you connect nothing |
| GA4 | connected — only after your approval, read-only unless agreed otherwise |
| GSC | connected — only after your approval, read-only unless agreed otherwise |
| GBP (read) | connected — only after your approval, read-only unless agreed otherwise |
| CRM (optional) | connected — only after your approval, read-only unless agreed otherwise |
Can you promise I will show up in ChatGPT?
No. We do not promise a place in an answer, because that is not ours to promise — the engine decides, and the engine changes. What we do is measure where you stand, point out what makes the difference, and ask the same questions again after the fix. If nothing moves, that is written down too.
| Rule | Kind |
|---|---|
| We nowhere claim to cover "all AIs". Per engine it says whether it was measured and whether it counts towards the weighting. | forbidden — we do not do this, not even on request |
| No guarantee about a result, a lead time or a quality that does not come from a document you signed. | forbidden — we do not do this, not even on request |
How much work is this for me if I have no marketing department?
An hour for the first measurement, and after that as little as you want. The questions come from your market rather than from your head, so you do not need to supply a keyword list. What does help is Search Console access: then the terms people already type to reach you weigh more than our heuristic.
Frequently asked questions
We sell to a handful of large customers. Does this even apply?
Often more than with a broad audience, for a counterintuitive reason. With a short candidate list every drop-out weighs heavily, and the first cut is increasingly made by someone asking an AI who qualifies. You lose not at the table but before it, and that is exactly the moment you never see.
We just built a new website. Is that not enough?
It is half. A new site can fix the technical side and the structure, and those two together weigh nearly half your readiness. What a site cannot fix is that a trade register does not know you yet, or that a comparison guide names your competitor and not you. That is exactly why each finding in the measurement carries an address rather than a number.
Do we also see if our competitor slips?
You see who lands in the same answers and how often, measurement after measurement. What you do not get today is tracking one named competitor over time with its own chart — that needs a deeper scan, and the table above says so. What does not exist, we do not name.
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