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In short
- What it is
- A mirror. Six questions you answer yourself, with a result saying how many are weak.
- What it is not
- A measurement. No engine is asked and no figure comes out that can be compared with anyone else's.
- What you get from it
- The order. Every question you answer no to is a step you can take without us.
Why these six questions?
Because they are in the order in which they weigh. The first two are about access and structure and are fixable in days; the middle two are about what exists outside your site and cost weeks; the last two are about whether you follow it and whether you have anything liftable.
Whoever answers no to the first two need not touch the rest for now: without access nobody reads the rest. That is the only order that saves money.
What do I do with a poor result?
Start at the topmost question you answered no to. That order is not arbitrary: every question above makes the ones below invisible, and there is no reason to work on the last while the first is open.
| What this tool does | What it does not do |
|---|---|
| Lines up six signals in the order they weigh | Asks no engine anything — nothing is measured |
| Runs entirely in your browser, no account or email | Does not store your answers and does not recognise you on a second visit |
| Says per result where you best start | Cannot know whether your estimate is right — which is exactly what a measurement does |
Frequently asked questions
Why does this test not ask for an email address?
Because there is nothing to fetch: the six questions and the result live in your browser and no data travels to our server. Asking for an address for something that costs nothing is a toll gate, not a service.
Can I fill this in for a client?
Yes, and it usually yields something more useful than when the client does it: someone looking from outside knows better what is missing. The result is then a conversation opener and not a report — for that you have to measure.
Read on
Free, no account and no card.