In short
- mentioned
- Your name appears in the answer. That is awareness, and the lowest rung: you can be named as the bad example.
- cited
- The engine points at you as the source of what it says. That is standing, and it is what brings traffic.
- chosen
- You are recommended as the answer to the question. That is the only rung that directly produces a customer.
Why is this three measurements and not one score?
Because the cause differs per rung, and so does the fix. Not mentioned means there is too little about you outside your site. Mentioned but not cited means your own site is not citable enough. Cited but not chosen means someone else wins on a property the asker cared about more.
A provider who collapses the three into one percentage saves you a table and costs you the diagnosis. You see the number fell and not which of the three did it — and those are three different jobs for three different people.
How do I establish where I stand today?
By putting the same questions to several engines and noting all three rungs separately per answer. One engine is too few: the balance between assistants differs sharply per country, and measuring only the largest means measuring somebody else's market.
Take that first measurement before you change anything. It is the only moment when it is free — after that you have no reference point and every improvement is a feeling.
For whom is this urgent and for whom can it wait?
Urgent for anyone selling to people who inform themselves first: services that get compared, products preceded by advice, anything with a price tag someone thinks about. There the conversation with the assistant is the first step of the purchase.
Less urgent if your customers come from a fixed circle, work through tenders, or walk in without looking anything up first. That is not a reason to do nothing, but it is a reason not to make it a quarterly project.
Frequently asked questions
Is this the same as my position in Google?
No, and the two can be far apart. There are companies at the top of classic results that appear in no AI answer at all, usually because everything findable about them sits on their own site. The reverse happens too: a brand written about a lot gets named without ranking high anywhere.
Can I measure this without installing anything?
Yes. This measurement does not look inside your website but at what the assistants answer; no script, no connection and no access is involved. That is also why it can be run on a competitor, and why we state explicitly what we do and do not do with that.
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